Publicis Groupe renforce son « country model » avec de nouvelles équipes au Japon et en Corée

Publicis Groupe today announced the new country leadership appointments across Japan and Korea. 

Effective immediately, Gareth Mulryan, formerly CEO Publicis Media Singapore is appointed as CEO Publicis Groupe Japan and will relocate from Singapore to Japan. Nicole Roe, former Managing Director of Leo Burnett Korea is promoted as CEO Publicis Groupe Korea. Both Gareth and Nicole will report to Jane Lin-Baden, Managing Partner APAC and CEO of North Asia of Publicis Groupe based in China.

Gareth joined Publicis Groupe 15 years ago and has contributed to the success of the Publicis Media operation since 2016, leading the team to achieve double-digit growth year-on-year. He has extensive management experience across full service digital, media and performance agencies, coming from leadership positions at Digitas, Zenith, Performics and Publicis Media.

Nicole Roe is a veteran with Publicis Groupe for over 10 years, with management experience in account services and strategic planning that grew key clients including McDonald’s, P&G, Sanofi, Coca Cola and Volkswagen.

The Power of One under the Publicis Groupe’s country model has provided significant collaboration and integrated offerings to key accounts in Korea and Japan, including McDonald, P&G, ABI, BMW, GSK, etc.

Jane Lin-Baden commented “We are moving fast to transform our operation in North Asia. I am thrilled with the appointments of Gareth and Nicole on these two very important Groupe roles. We serve many sizable international accounts, with strong teams of nearly 700 talents providing services across creative, media, production and PR in Japan and Korea. Gareth and Nicole are respected leaders in our network and fully committed to client-centric operation model. Gareth and Nicole will focus on further expanding our offerings in responding to the rising demand for digital, performance marketing and commerce and digital business transformation services. ”

Nicole says “Out of ten top global brands in Korea, Publicis Groupe Korea is working for five: McDonald’s, Coca Cola, Samsung, Disney and Mercedes Benz. We aim to be the best business partner to grow our client’s business through meaningful creative and digital experiences, and contribute to the efficiency through media and scalable production

Gareth Mulryan commented: “I am honoured to take on this new challenge where I will be dedicated to meeting the high expectations of both our clients and our team.  Japan is a really exciting place to be right now and I look forward to learning from the Japanese culture whilst bringing my own experiences to drive growth for our business.


Publicis Groupe [Euronext Paris FR0000130577, CAC 40] est un leader mondial de la communication. Le Groupe est présent sur l’ensemble de la chaîne de valeur, du conseil à l’exécution, en combinant la transformation marketing et la transformation digitale des entreprises. Publicis Groupe se positionne comme le partenaire privilégié dans la transformation de ses clients pour leur permettre de créer une expérience personnalisée à grande échelle. Le Groupe repose sur dix expertises regroupées au sein de quatre activités principales : la Communication, les Medias, la Data, et la Technologie. Il propose à ses clients une organisation unifiée et fluide leur facilitant l’accès à l’ensemble de ses expertises dans chacun de ses marchés. Le Groupe est présent dans plus de 100 pays et compte environ 103 000 collaborateurs.