Publicis Groupe: First Quarter 2024 Revenue

Very strong start to the year 
Sustaining momentum
Gaining market share 

  • Sustained momentum: Q1 2024 organic growth at +5.3%, above expectations
  • Solid performance across all regions: 
    • Continued strong growth in the U.S. at +5% driven by data and media
    • Europe at +6% on top of a strong comparable in Q1 2023
    • China accelerating at +7%
  • 8th consecutive quarter delivering highest growth in the sector1, leading to market share gains
  • Confirming 2024 guidance, continuing to grow twice as fast as the industry average1


Arthur Sadoun, Chairman and CEO of Publicis Groupe:

“Publicis had a very strong start to 2024, sustaining growth momentum despite ongoing macroeconomic tensions. 

We accelerated on our organic growth this quarter, delivering +5.3%, ahead of expectations. 

There were three clear drivers of this performance.

First, our ability to capture a disproportionate part of the increasing demand for data-led marketing transformation, boosted by AI, in a soon-to-be-cookieless world. This translated into the double-digit growth of our combined Epsilon and Publicis Media offer.

Second, continued new business tailwinds, coming after we topped the league tables once again, and as we have for the past five years.  

Last but not least, the impact of a clear rebound in the tech sector, where we saw double-digit growth this quarter.

Looking at the rest of our business, Publicis Sapient recorded sequential improvement, with positive growth in the U.S. despite continued client cautiousness affecting the entire IT consultancy sector.

Creative further showed its resilience, posting single-digit growth driven by new business and production. 

All of our regions performed well, with the notable acceleration of Asia fueled by strong growth in China. 

After extracting ourselves from the pack in 2023, we clearly carried that momentum into Q1. We expect this to be our 8th consecutive quarter of delivering the highest growth in the industry, leading to material market share gains. 

Now, looking at the rest of the year, we are focused on maintaining this dynamic.

In what is a still-challenging environment, our leadership in personalization at scale, our new business wins and our platform organization, make us confident in confirming our 2024 guidance.

We once again expect to grow twice as fast as the industry average, while delivering the best financial KPIs. 

I would like to take this opportunity to thank our clients for their trust and our people for their outstanding efforts.”

1 Based on consensus.


Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.