Subscribe
Sign up to receive the Publicis Groupe newsletter
Sections
Date of publication
No results were found for your search
Subscribe
Sign up to receive the Publicis Groupe newsletter
06/16/2022, Paris
Interface created by Publicis Conseil is unveiled at VivaTech to help employees and clients better navigate Web3
Today at VivaTech, Publicis Groupe France has announced a new interface to further help its clients understand, navigate and develop Web3 strategies.
The interface will take the form of an avatar named Leon in the role of Chief Metaverse Officer, to:
Created by Publicis Conseil, Leon has spent his entire career with the agency. As a Web3 native, he has strong grounding across communication disciplines and is a metaverse expert.
The appointment of Leon builds on the expansive set of existing capabilities, skillsets and talent that currently resides within Publicis Groupe, with a focus on deep Web3 expertise in both blockchain use cases – inclusive of NFTs, smart contracts and decentralised applications – as well as metaversal technologies like VR/AR and artificial intelligence. Drawing from its Power of One approach and cross-agency collaboration, Publicis has developed and driven Web3 efforts over the past year.
“The metaverse isn’t a destination, it’s a real-time learning moment for all. It requires interrogation, education and experimentation. We are committed to being on that journey with our clients, to help them understand what it means for their business and to bring them the existing Web3 capabilities in the Groupe across data, media and technology. Leon embodies that as an avatar and will help our clients navigate this new channel and progress every step of the way” - Arthur Sadoun, Chairman and CEO of Publicis Groupe.
“The metaverse is an endless, unknown territory to explore with creativity. To truly innovate we have to experiment and learn as we go. Leon’s mission is to motivate all of us to be brave and progressive; because the earlier we move, the further we can go” - Marco Venturelli, Chief Creative Officer of Publicis France, creator of Leon” - Marco Venturelli, Chief Creative Officer of Publicis France, creator of Leon.
“We want to support our clients, innovate with them and showcase the best achievements. In terms of the metaverse our clients have questions about creative, production, rights, commitments… We needed an expert to answer that. That will be Leon’s role” - Agathe Bousquet, President of Publicis Groupe in France.
To find out more about Leon, see the video here and connect with him on LinkedIn.
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.
Jean-Michel Bonamy
Deputy CFO
Amy Hadfield
DIRECTOR OF GLOBAL COMMUNICATIONS PUBLICIS GROUPE