Jeroen Fermie appointed General Manager of MSLGROUP Vietnam

MSLGROUP announced the appointment of communications industry veteran Jeroen Fermie as General Manager of MSLGROUP Vietnam, part of Publicis One in Vietnam. Fermie will be responsible for day-to-day leadership of the office’s more than 40 professionals. MSLGROUP Vietnam was known as Venus Communications before it joined the global MSLGROUP network earlier this year.

Fermie previously was Executive Director of PR for TBWA\Group Vietnam, where he successfully built the group’s PR division with expansion into social and strategic consultancy. Before moving to Vietnam, Fermie led internal and external communications for Campbell’s Soup Company across its European markets. Fermie also held senior roles at global PR agencies Weber Shandwick, Ketchum and Hill+Knowlton in Brussels. He brings vast experience in corporate communications, brand marketing as well as crisis and issues management for clients across a range of sectors, including FMCG, Food & Beverages, Financial Services, Logistics and Technology. His award nominations and wins include European Excellence Awards, Stevie Awards and EMEA SABRE Awards.

“Jeroen’s international experience in integrated campaigns combined with a desire for innovation as well as for nurturing talent, makes him the right leader to bring our client advisory to the next level and ensure MSLGROUP Vietnam’s leading position in this fast-changing industry,” said Glenn Osaki, President Asia, MSLGROUP. “With the combined resources and capabilities of our local, regional and global network, Jeroen will help us be more effective for our clients by integrating PR, social and activation.”

Fermie will direct MSLGROUP Vietnam’s collaboration with the other Publicis One agencies in Vietnam, bolstering MSLGROUP’s creative approaches and digital know-how as well as creating more efficiency and value for clients.

“I’m thrilled to join MSLGROUP at this exciting moment. The close collaboration with the other Publicis One agencies allows us to provide our clients with the most creative and integrated solutions to achieve their business goals. I look forward to working with the Publicis One teams and all the professionals throughout MSLGROUP’s large network to drive PR innovations, deliver the best work and lead the marketing transformation in Vietnam,” said Fermie.

A Belgian national, Fermie holds a Master of Science in Communication degree from Vrije Universiteit Brussel. He is fluent in Dutch, French and English.